Gustav Bodin

Brand & Design

Gustav Bodin

Brand & Design

Gustav Bodin

Brand & Design

Designer and marketer from Stockholm focused on brand building. I use storytelling across web, motion, art direction, and graphic design to build memorable brands for growth-stage companies.

Designer and marketer from Stockholm focused on brand building. I use storytelling across web, motion, art direction, and graphic design to build memorable brands for growth-stage companies.

Designer and marketer from Stockholm focused on brand building. I use storytelling across web, motion, art direction, and graphic design to build memorable brands for growth-stage companies.

Tandem

Brand Lead

2025 – present

Building the identity behind AI powered medical scribing. From voice to visuals, I am shaping how trust, speed, and clarity show up in a product built to transform how doctors work and how patients are heard.

Gilion

Brand Design Director

2023 – 2025

Led the rebrand from Ark Kapital to Gilion, sharpening market presence and signaling scale. I drove brand development across every touchpoint, working closely with product to ensure the brand was not just seen, it was felt in the UI and the data experience.

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Empetre

Brand concept

2025

Empetre offers audio rentals that do not suck. It is all about making it easy and cool for the next generation to throw bigger, louder, better parties. Empetre stands on one simple promise: more parties, raw sound.

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Einride

Designer

2021 – 2023

As a generalist designer across UI, motion, and visual, I helped shape the brand behind electric, autonomous freight. From launching products in new markets to crafting how the world experiences clean logistics, I translated a complex, category defining technology into something bold, clear, and human.

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Itchy

Design lead

2020 – 2021

At Itchy (YC W22) I led product and brand for a telehealth platform and a clean skincare line designed for people who want to feel good in their skin. I used Lean UX to move fast on what mattered, and built a brand that could grow with the product. Itchy later rebranded as Northwind ahead of a U.S. launch.

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Recogntion

AWWWARDS, World Brand Design Society, Pentawards, ADDY'S, Young Glory, Valedictorian at AAU

Clients

Moet & Chandon, DAY—INT, UBU, Patriksson, Gina Tricot, ACO, Tom Wood

I design a lot myself – vectors, images & sites. But none of it happens alone. The best work comes from working with others. Always.

I design a lot myself – vectors, images & sites. But none of it happens alone. The best work comes from working with others. Always.

I design a lot myself – vectors, images & sites. But none of it happens alone. The best work comes from working with others. Always.

Various projects

Product

Climate Data Visualization

A visualisation app to track key climate metrics and provide insights into global environmental change.

Ad making

Linkedin ads

Illustrations for digital ad campaigns.

Motion

Tiki Daemon & Alien

Sometimes you end up with something really random when you're exploring.

Generative

Shader illustration

A custom GLSL shader tool built to create organic, growth inspired animations for Gilion.

Ad making

Linkedin ads

Illustrations for digital ad campaigns.

Branding

Lume

Branding and photography for a smart avalanche transceiver. Lume sends out warnings and alerts in case of an accident.

Generative

Rotating Letters

A generative type animation created with openFrameworks.

Typeface

Kyanize Quadrata

A preview of a serif typeface designed for classical use in the digital age. It has distinct angled character and a large x height.

Gilion

Rebranding assets

Assets created for the rebrand from Ark Kapital to Gilion, covering logo, typography, motion, and digital campaigns.

Branding

Moët & Chandon Effervescence.

Invitation and animation for the Moët & Chandon Effervescence event.

Motion

Your Favourite Rapper's Favourite Furry

An animation combining GAN generated visuals and typography.

Typeface

Magnum

A preview of an upcoming serif designed for classical application in the digital era. The typeface has lots of character in its angles and a large x-height. Work in progress typeface.

Print

Silenced Forests

A tabloid style print piece exploring the link between climate change and species reduction, created with Lovisa Berglund and Sophie Thunved.

3D

3D Logo

A personal logo rendered to resemble a sculpture of chewed gum.

Typeface

Einride

Type design and title cards for a video introducing Tiffany, the world’s first remote truck driver.

Web

DAY–INT

Website design for the production company Day International, created in collaboration with UBU.

Web

Pairspace

An interactive tool for designing typographic systems using Google Fonts (now deprecated).

Web

Poster design

A poster encouraging support for local businesses during a crisis.

Motion

A tribute to water

An experimental motion piece using blur and typography.

AR

AR Explorations

Augmented reality development work in openFrameworks.

Web

Facial recognition

Development in openFrameworks.